About Bárd
Our Story
Once upon a time, in a world brimming with complex ideas
and intricate technologies, there was a team of wordsmiths with a mission:
to translate the technical into the tangible.
This is who we are.
Our team, global and local
Our team’s global presence and local involvement make us one-of-a-kind. We blend cultural richness with professional excellence to create a dynamic and inclusive environment, delivering top-notch content solutions to our clients worldwide.
We’re as global as it gets and proudly remote-first. We have people coast-to-coast in the US, in Canada, Spain, New Zealand, Israel, and everywhere in Ireland. Our team works with a strong sense of autonomy and flexibility while at the same time creating strong bonds with your team.
Our expert professionals come from diverse backgrounds—design, technology, marketing, coding, and project management. We’re known for being reliable—and a lot of fun to work with.
Meet-up of some of our European technical writers, designers, and project managers in May, 2024 in Co. Limerick, Ireland
Our leadership team
William Fitzgerald
Managing Director (he/him)
William leads our operations and drives innovation in technical writing, IX, and UX, leveraging a global perspective from strategic business development across the USA, Europe, and Asia. His passions extend to exploring what makes us human, from Chinese Daoism, cold plunges, and debates about philosophical questions like the best ice-cream flavor with his kids.
Carole Wynne
Head of Marketing & Sales (she/her)
A seasoned communications and marketing strategist with more than 20 years of experience, Carole focuses on brand reputation, lead generation, and customer advocacy. When she’s not working her magic with words, you can find her exploring the great outdoors or having deep conversations with her animal friends, who totally get her spirit vibe.
Nóra Hayes
Head of HR (she/her)
Nóra is an accomplished recruitment manager and has spent more than 11 years perfecting the art of building professional teams and find the right person for the team. She’s known for her boundless energy and positivity, whether it’s in her dynamic approach to HR and customer service skills, or for exploring hidden hiking trails.
Glenn Copley
CFO
When it comes to numbers, Glenn makes sure everything adds up – with a smile. With his 20+ years of experience, Glenn expertly navigates financial planning, reporting, and risk management, ensuring our financial strategies line up with Bárd’s goals. When he’s had enough of crunching numbers, you’ll find him on his bike, enjoying the open road and the thrill of cycling.
Our values
Empathy
Empathy is at the heart of everything we do. We believe understanding and compassion are essential for creating meaningful connections and exceptional content. We recognize the unique needs of our clients and colleagues and work to foster a supportive and inclusive environment, prioritizing work-life balance, flexible hours, and mutual respect.
In our work, empathy drives us to create user-centric documentation that truly resonates with end users.
Empathy is more than a value; it’s a fundamental approach that enriches our work and strengthens our relationships.
Diligence and Quality
At Bárd, diligence is the cornerstone of our work ethic. We believe in the power of meticulous attention to detail, ensuring that every document we produce meets the highest standards of accuracy and clarity. Our commitment to diligence means we leave no stone unturned, rigorously researching, drafting, and reviewing our content to deliver unparalleled quality. This steadfast dedication to thoroughness ensures that our clients receive precise and reliable documentation, every single time. We approach each project with a relentless pursuit of excellence, because we understand that in the world of technical writing, the smallest details can make the biggest difference.
Integrity
Integrity forms the foundation of our business practices. At Bárd, we’re committed to transparency, honesty, and ethical conduct in all our interactions. We hold ourselves accountable to the highest standards, ensuring that our work is trustworthy and reliable. Our integrity builds lasting relationships with our employees, contractors, and clients, based on mutual respect and confidence.
Innovation
Innovation is at the core of our approach to technical writing. We constantly seek out new methods, tools, and technologies to enhance our services and deliver cutting-edge solutions. By embracing change and encouraging creative thinking, we stay ahead of industry trends and provide our clients with innovative, effective, and forward-thinking content. We’re always upskilling our team, making sure we’ve got our finger on the pulse of new technology like Artificial Intelligence (AI).
Community
Community is at the heart of Bárd’s story, and its a value we continue to live and work by. We believe in the power of strong relationships and active engagement.
For our team, it means creating a supportive environment where everyone feels valued and included, fostering team spirit and collaboration. For our clients, it means building lasting partnerships based on trust and mutual respect, and actively participating in the technical writing community to share knowledge.
Beyond our team and clients, we give back to our local and global communities, through various initiatives and ethical practices. It’s a fundamental part of who we are, nurturing connections and contributing positively to create a stronger, more vibrant environment for everyone.
People-centred approach
Our human-centered approach prioritizes the well-being, growth, and satisfaction of our team and clients, ensuring everyone feels valued and empowered.
Our business has been successful thanks to the close connections we form with each other, and the bonds of collaboration we value and continue to build together every day.
The Bárd Story
Our location: Rooted in Ireland, connected to the world
Nestled in the heart of the Gaeltacht in Béal Átha’n Ghaorthaidh (Ballingeary), County Cork in Ireland, Bárd’s headquarters is a testament to our deep connection with Irish roots and culture.
Located in the Muskerry Gaeltacht, our office is surrounded by an Irish-speaking community that thrives on traditional heritage, music, and singing. This vibrant cultural atmosphere infuses our work with a unique authenticity and a deep respect for the rich history of our homeland.
Our headquarters is more than just a place of work; it’s a gateway to Ireland’s natural beauty. Within easy reach are stunning locations like Gougane Barra, Bantry Bay, Glengarriff, and the scenic towns along the southwestern coast of Ireland.
The proximity to these breathtaking landscapes not only provides a serene backdrop for our operations but also inspires the creativity and dedication we bring to every project.
Despite our strong local ties, we boast an impressive international reach, with an interconnected team across the globe.
Our location in such a culturally and historically significant area underscores our commitment to blending traditional values with a modern, international perspective.
We pride ourselves on this balance of local authenticity and global outreach, ensuring that while we remain deeply rooted in our Irish heritage, our influence and operations extend far beyond.
Our founder and late CEO Tom Fitzgerald was a visionary, and back in 1999, when remote work and fibre broadband were still a distant dream, Tom set up his business right here in this village, bringing jobs and broadband to our Gaeltacht.
Long before Obama made famous the “Yes we can” slogan, Tom had the “Make it happen” slogan, where an obstacle was just a solution waiting to happen.
And we continue to uphold these values with the leadership of our current Managing Director, Tom’s son William Fitzgerald.
Connected to our past, looking to the future
Through sheer determination and a commitment to excellence, we’ve grown from a small local operation into a global technical writing powerhouse.
Our journey is marked by resilience, innovation, and a deep connection to our Irish roots.
Despite challenges like the dot-com bust and the recession of 2008, we’ve continued to thrive by adapting, expanding our client base, and maintaining our standard of excellence.
We’ve stayed true to our roots, fostering a family-friendly, flexible work environment that attracts top talent from across the globe.
And through it all, we’ve kept our sense of humor and a spirit of innovation that keeps us ahead of the curve and attracts top talent from around the world.
2024: our 25th company anniversary
This year, Bárd proudly marks its 25th anniversary! Since our founding in 1999, we’ve grown from humble beginnings to become a trailblazer in technical writing and documentation.
As we celebrate this milestone, we honor our rich heritage, the dedication of our global team, and the innovative spirit that drives us forward.
“My favourite time of day is when I interact with my colleagues at Bárd. They are, on the one hand, professional and capable, but at the same time relaxed and friendly.”